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INDUSTRY INITIATIVES

Building a better future for digital advertising

We’re dedicated to empowering advertisers and creating a better experience for consumers everywhere.

Unified ID

As the largest independent global demand-side platform, we’re uniting our partners around a better approach to identity across the open internet — for advertisers, publishers, and consumers alike.

Unified ID

As the largest independent global demand-side platform, we’re uniting our partners around a better approach to identity across the open internet — for advertisers, publishers, and consumers alike.

Marketplace quality

Our dedicated team is committed to elevating brand safety and preventing fraud, ensuring you access only the highest-quality inventory.

Marketplace quality

Our dedicated team is committed to elevating brand safety and preventing fraud, ensuring you access only the highest-quality inventory.

Our industry partners

Building the future of advertising, together

We work with industry partners to represent buy-side interests and support the development of solutions that sustain the exchanges of the open internet.