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A group of friends gathers around a dinner table, sharing a moment as one person shows something on their phone, eliciting smiles and reactions.

Because advertising matters

Relevant advertising powers the digital world. And we help power relevant advertising.

Why we do what we do

It’s about more than just clicks

Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fuelled by relevant advertising.

That’s why we created an independent media buying platform designed for the open internet.

One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.

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OUR MISSION

We’re here to help brands drive growth

And we do that by unleashing the full potential of your data-driven advertising.

Reach your target audiences everywhere, with access to every digital channel and device — including display, video, audio, digital out-of-home, and hundreds of millions of Connected TV households. 

Run your campaigns on your terms. Tap into a marketplace of hundreds of data, inventory, and industry partners to make sure your ads are running exactly where they should.

Get more value from your media investment. Prove the effectiveness of your advertising with an objective partner and a more transparent media-buying platform.

Put your data to work, using insights about your current customers to help uncover new ones. Plus, get access to more than 100,000 pre-vetted premium third-party data segments.

INDUSTRY INITIATIVES

A rising tide lifts all boats

For the digital advertising industry to thrive, it needs to evolve based on trust, transparency, and precision — principles that we always look to advance.

Learn how we help marketers reach the right audiences, when it matters most

Our platform

EDUCATION AND INSIGHTS

From Marketing 101 to Advanced Programmatic

Whether you want to stay up to date with the latest trends, brush up your programmatic chops, or get up and running on our latest platform features, we’ve got you covered.

CAREERS

The future of the open internet starts with you

And the next step in your career starts at The Trade Desk. Find out what kind of impact you can make.

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