Case Studies Identity
Samsung scales first-party data activation to reach 43% more customers
Identity
GSK drives incremental reach in India
As more and more Indian consumers streaming over-the-top video (OTT), top brands are moving quickly to shift their ad spend to this booming new channel. Read our case study to find out how one of the biggest pharmaceutical companies in the world and their agency, Publicis, drove incremental reach in India with unified OTT buys and custom data solutions.
More like this
Resources Identity
How to strengthen your identity foundation for winning omnichannel campaigns
Resources Identity
First-party data offers a competitive edge for European advertisers
