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A guide to upfront planning in 4 essential steps

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Recruiting fraud is a growing issue for many companies.
The Trade Desk takes this issue seriously and is taking steps to address it.
Connected TV
Earlier this month, The Trade Desk hosted a first-of-its-kind event where industry leaders from brands, agencies, and major TV networks discussed developments that can enable a more flexible, data-driven, and measurable approach to TV buying.
Here are some key highlights.
It’s clear coming out of the event that CTV is an essential part of any television media buying strategy, and programmatic advertising has become the central point of that discussion.
Weren’t able to join? Don’t worry, you can still catch thought leaders from The Trade Desk, Disney, Fox, L’Oréal, and more in the recordings.
Interested in learning more about how agencies and brands are approaching the 2023 to 2024 upfronts in a more data-driven way? Download our Future of TV Report.
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Resources Connected TV
Resources Connected TV