The Resource Desk
Connected TV

CTV

As consumers shift to streaming through apps on smart TVs and OTT devices, stay ahead of curve

The latest

Illustration of a digital TV interface on a pedestal under spotlights, surrounded by sparkles, with a remote control leaning against the screen.

Resources

A guide to upfront planning in 5 essential steps

Case Studies

Specsavers boosts bookings with AI-powered, full-funnel omnichannel strategy

An illustration showing a web browser folded up like a treasure map and multiple paths leading to the center of the map, which is marked with a shopping cart icon. A compass sits next to the browser.

Insights

The loyalty paradox: Why shoppers still choose brands over bargains

Blue graphic of a line chart going upwards from a digital map, to represent the Haworth Comscore Partnership x The Trade Desk

Resources

Going hyperlocal: How one advertiser used CTV to extend reach and drive sales

Case Studies

Bayer Rx activates live sports on CTV to reach a niche audience

Case Studies

Hyatt boosts average booking rate by 335% with CTV live sports

A football sits on top of a broadcast tower with internet lines emanating out of it. The base of the broadcast tower is a TV remote.

Resources

How to capitalise on the cultural reach of live sports in Europe

The Trade Desk Intelligence - The untapped opportunity of omnichannel - Australia edition

Insights

The Omnichannel Report: Australia

Logos of Comscore x FlexPoint Media against a yellow tinted background image of a person's head while they watch television

Case Studies

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

A problem occurred, please try again later.