The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company.
Speaking at the Prebid Summit yesterday (Oct. 14), Jeff Green boiled it down to one thing: the auction. It’s the common ground where buyers and sellers meet — and the key to keeping the open internet competitive with the walled gardens. That’s why, he said, The Trade Desk is taking a more active role in its health. It hasn’t always been that way; the company’s priorities once leaned more toward the buy side. But that balance is shifting — and not without some friction.