Why The Future Of Publisher Monetization Depends On Transparency, Not Volume

For all the advancements in our industry, we’ve done a terrible job rewarding publishers for monetization choices that align their supply to quality and outcomes vs. short-term yield bumps.

But is it overly optimistic to think that’s changing? The debate surrounding The Trade Desk, Transaction ID and OpenAds makes one thing clear: The largest buyer in the open market intends to create an auction that finally rewards publishers for prioritizing direct paths, inventory quality and signal fidelity.