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What The Trade Desk’s investment strategy means for ad tech

Ad Age

The Trade Desk’s venture arm, TD7, is making targeted bets on the next generation of advertising technology, most recently co-investing in AI-powered data activation platform Hightouch. TD7’s global head of corporate development, Michael Guptan, emphasized that investments are strategic signals and not vendor mandates, keeping The Trade Desk’s platform decisions fully independent. TD7 held an early stake in Sincera, which The Trade Desk later acquired, and has also backed custom bidding company Chalice.

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