The Trade Desk’s (TTD) embrace of the “Premium Internet” has the ad industry wondering just what the heck the largest independent ad-buying platform means by “premium.” TTD’s FWD25 event, which took place in New York City on Thursday and was subtitled “The Rise of the Premium Internet,” provided some answers, particularly if you read between the lines. The event highlighted how TTD, which once championed the “open internet,” seems to be reacting to buyer concerns about low-quality media on the open web.