TVREV
In an op-ed for industry leaders, Ed Lee, VP of Partnerships for Ventura TV OS at The Trade Desk, argued that the future of connected television will be determined not by device volume but by control of the home screen. As OEMs compete for ownership of content discovery and early ad exposure, The Trade Desk’s Ventura TV OS positions the company as a pivotal force in shaping how television is monetized across the open internet.