The Trade Desk’s Ventura this week took another step in its vision to bring more transparency and enhanced monetization to programmatic CTV advertising with the launch of the Ventura Ecosystem. Independent TVOS player V and ad tech platform Nexxen have signed on as the first collaborators.
The Trade Desk introduced its Ventura OS for retailers and manufacturers in 2024, with the intent to offer a streaming platform optimized for revenue generation. The main aim with the Ventura OS is to improve how money flows through the CTV ecosystem and give OEMs and publishers a path to more meaningful and efficient revenue streams – where the TTD DSP also stands to benefit from more CTV ad dollars and broader integration and use of its tools.
And with the Ventura Ecosystem it’s looking to further that mission and bring together collaborators to solve for streaming industry ad supply chain issues like lack of uniformity and transparency.