Advertisers can buy product placement ads through The Trade Desk

Adtech firm The Trade Desk is bringing AI-powered product placements to its ad platform. The company has partnered with Rembrand, a startup that uses generative AI to insert branded products into publishers’ and creators’ video content post-production. The integration brings Rembrand’s technology into Kokai, The Trade Desk’s programmatic buying platform, with the goal of allowing advertisers to run product placements across the open internet.