How The Trade Desk is advertising its DSP as a place for brands

The Trade Desk asked “what matters” in its previous ad campaign, and now it’s answering that question with “advertising,” in new commercials that focus on major brand marketers including Coca-Cola, Dove, Ford, Kraft Heinz and Samsung. The “Because Advertising Matters” campaign launching today is an appeal to brands to use The Trade Desk’s demand-side platform. It comes at a pivotal moment for the programmatic advertising stalwart, delivering a message that appears to be tailored to brands after CEO Jeff Green recently announced The Trade Desk’s strategy to solidify those direct relationships.