The Trade Desk asked “what matters” in its previous ad campaign, and now it’s answering that question with “advertising,” in new commercials that focus on major brand marketers including Coca-Cola, Dove, Ford, Kraft Heinz and Samsung. The “Because Advertising Matters” campaign launching today is an appeal to brands to use The Trade Desk’s demand-side platform. It comes at a pivotal moment for the programmatic advertising stalwart, delivering a message that appears to be tailored to brands after CEO Jeff Green recently announced The Trade Desk’s strategy to solidify those direct relationships.