MediaPost
MediaPost reported on Jeff Green’s pointed remarks at POSSIBLE regarding the programmatic supply chain and the growing scrutiny agencies are facing from brands. Green argued that a long-overdue cleanup of the ad supply chain is underway, and that agencies unwilling to meet the transparency bar will face serious trust consequences. The Trade Desk, he noted, was built precisely for this moment: an independent platform with no inventory to protect and no incentive to obscure where ad dollars go.