The Drum
At The Drum’s Commerce Media Global Leaders’ Forum, Matt Fantazier of The Trade Desk made the case that integration is the defining challenge and opportunity in commerce media today. Using Best Buy as a keynote blueprint, Fantazier argued that the brands winning in retail media are those that have moved past fragmented activation toward a unified approach spanning on-site and off-site channels. The Trade Desk’s infrastructure is purpose-built to support exactly that kind of end-to-end connectivity.