Car Dealership Guy
Car Dealership Guy’s “The Breakdown” featured commentary from Jason Goldberg, General Manager of Business Development for Automotive at The Trade Desk, on how dealers can compete for ad space without matching larger competitors’ budgets. Goldberg pointed to a May report from
The Trade Desk Intelligence and PA Consulting showing the open internet outperformed walled gardens by 22% in shaping brand consideration before shoppers begin actively searching, arguing that reach is no longer reserved for the biggest spenders. “The opportunity is not to be the loudest voice in the market,” Goldberg said. “It is to be the most relevant voice to the consumers who matter most to your business.”