Add another “Open” to the list.
The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD.
The OpenTTD product, which will be announced by the DSP during LiveRamp’s RampUp conference in San Francisco later this morning, creates a single login and integrated analytics for companies that span different services as TTD partners. The product serves companies like DoorDash, which, as a brand advertiser, ad seller and data seller in different parts of the TTD platform, would previously have to use separate sign-ups and user interfaces.
There are “several hundred” such companies that occupy multiple partnership roles, TTD director of product marketing Jaime Nash told AdExchanger. Although, she added, the product will also include benefits for single-brand marketers or for agency buyers who operate many accounts.