Programmatic advertising is entering a new era where outcome-based decisioning isn’t just possible, it’s expected. The Trade Desk’s integration with Attain marks a major step forward, giving advertisers real-time sales signals, full-funnel visibility, and frictionless incremental lift measurement. The Outcome spoke with Trina Dhar, Manager, Data Partnerships at The Trade Desk, about what this unlocks today, and where the future of outcome-driven media is headed.