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The Trade Desk Makes the Case for Digital Audio’s Untapped Potential at An Afternoon of Audio

AdExchanger

AdExchanger recapped The Trade Desk’s An Afternoon of Audio in New York City, where Taylor Ash, VP of Inventory Partnerships, and Catie Birmingham, Senior Manager of Research and Insights, made the case that digital audio’s 30% share of consumption versus 3% of ad spend represents one of advertising’s biggest untapped opportunities, with brand and agency voices from the stage adding weight to the argument.

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