Ad Age
Stagwell, parent to agencies including Goodstuff, Anomaly, and Assembly, announced a global, multi-stage rollout of The Trade Desk’s Koa Agents across its agency network. The first phase automates audience planning and activation while identifying premium inventory across the open internet. Jordan Rost, VP of Product Marketing at The Trade Desk, noted that Koa Agents represent the company’s ambition to make every participant in the advertising workflow dramatically more productive. Stagwell becomes the first major agency group to adopt The Trade Desk’s agentic AI capabilities at scale.