Jeff Green, CEO of The Trade Desk, purchased roughly $148 million worth of the company’s stock earlier this week, according to a Form 4 filing with the U.S. Securities and Exchange Commission.
The purchases, made between March 2 and March 4 at prices ranging from about $23 to $25 a share, represent a rare open-market buy by the adtech company’s cofounder.
In a blog post today, Green said he was “putting my money where my mouth is,” citing his conviction in The Trade Desk’s strategy and long-term opportunity in digital advertising. He highlighted the company’s investments in AI, expansion of programmatic inventory, including chatbot and commerce placements, and a growing total addressable market.