The Trade Desk Announces CRO Shakeup Ahead of Q3 Earnings

Adtech titan The Trade Desk will swap its chief revenue officer Jed Dederick for Anders Mortensen on Nov. 4, the company announced Tuesday.

Mortensen, an adtech veteran and newcomer to the company, most recently served as a managing director and vice president at Google, where he helmed U.S. lead generation efforts. In his new role at The Trade Desk, he’ll report directly to CEO Jeff Green, focusing on “ensuring [the company’s] global commercial strategy harnesses the full power of Kokai, Koa AI and industry innovations such as Unified ID 2.0 and OpenPath,” Mortensen said in a statement.