AdExchanger
AdExchanger covered Telly’s move to make its home screen ads programmatically available, with demand coming from The Trade Desk and Teads through Magnite’s SpringServe ad server. The nondisruptive placements, which run on Telly’s second screen alongside live viewing, are drawing early interest from media buyers, with PMG’s Mike Treon calling the home screen “a powerful front door” for engaging viewers with a persistent brand presence.