Streamers all-in on live ads at The Trade Desk’s FWD25
What do we want? More live ad capabilities! When do we want it? Now! Live ads and buy-side interoperability were top of mind for streamers at The Trade Desk’s Fwd25 event in New York on Thursday. Execs from NBCU, Warner Bros. Discovery, Paramount, and Disney were among those who showed up to discuss their offerings for advertisers this year.