Sincera offers a free API for some of its prized metrics

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly announced OpenSincera on Tuesday. The free API integration posts ad impression data on publishers and tech vendors, such as how Sincera classifies certain formats or metrics, how many ads are on the page and refresh rates on those ads.