Car Dealership Guy
A joint study from The Trade Desk Intelligence and PA Consulting found that 71% of the brands a car buyer considers are selected in the earliest priming stage, well before they visit a listing site. The research, based on a survey of 1,481 U.S. consumers, exposes a costly gap in the automotive industry’s default toward bottom-funnel ad spending and positions The Trade Desk as a strategic partner in helping dealers reach buyers at the moment intent begins.
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