Sports Business Journal
Sports Business Journal covered a new report from The Trade Desk Intelligence and GoodQues showing that women’s sports fans are additive, not overlapping, with existing sports audiences.
Using JPMorganChase data across six NBA/WNBA markets, the report found that as few as 2% of WNBA customers also purchased NBA tickets, with WNBA fans over-indexing on affluence and women driving 63.6% of transactions.
The findings point to a meaningful early-mover opportunity for brands to reach a loyal, daily-engaged fan base largely untapped by traditional men’s sports investment.