Building off the momentum of the 2024 Paris Summer Olympic and Paralympic Games, NBCUniversal is once again democratizing access to its most premium inventory, enabling its presentation of the 2026 Milan Cortina Olympic and Paralympic Winter Games programmatically.
Through partnerships with Amazon DSP, FreeWheel Buyer Cloud, Google Display & Video 360, StackAdapt, The Trade Desk, Viant, and Yahoo DSP, NBCUniversal will open up private marketplace, biddable access for advertisers of all size to have the opportunity to connect with highly engaged audiences tuning into the Games.