Apparel company Men’s Wearhouse drives the vast majority of its sales from in-person purchases – but it’s notoriously difficult to track the effect that marketing has had on in-store purchases.
The brand began focusing on audio marketing in 2025, hoping the medium could effectively reach its primary customer base of men who fall in the mid- to upper-income range, but it needed a strong measurement partner to prove it.
Men’s Wearhouse developed an audio-only campaign with its measurement and media agency, Ovative Group, and activated it through The Trade Desk’s Kokai platform.