At CTV World Summit in London, Matthew Henick unpacks why The Trade Desk is investing in a TV OS and what it takes to flip the traditional CTV business playbook. The conversation explored how software and algorithms are reshaping the streaming landscape, with OSes playing an outsized role in content discovery and monetization. Matthew emphasized Ventura’s role as an objective OS, built to give publishers a fair chance to compete for viewer time, while still delivering a content‑first experience.