When The Drum named Matt Fantazier to our Commerce Media Power 100, it was in recognition of someone helping shape one of the fastest-moving areas in marketing.
We caught up with the Trade Desk executive at ShopTalk 2026 in Las Vegas, where the future of commerce media is being fiercely debated. For Fantazier, the conversation isn’t just about retail media’s rapid growth – it’s about what happens next.
His view is simple: the real power of commerce media lies in retail data – and that data could ultimately push advertising toward a more open and interconnected web.
“The signal that actually matters,” he says, “is someone buying something.”