Ad Age
Jeff Green’s headline appearance at POSSIBLE in Miami made the case that the current disruption in media buying is a generational opportunity for platforms committed to the open internet. “This moment is one of the greatest opportunities that I think any of us will ever see in this space,” Green said. His remarks signaled The Trade Desk’s intent to capitalize on fee pressure and shifting brand priorities by positioning itself as the accountable, performance-driven alternative to walled garden incumbents.