Instacart is making it easier for Canadian advertisers to use its first-party shopping data to target consumers across the open web via a new partnership with The Trade Desk using the latter’s Kokai media buying platform.
An expansion of a U.S. partnership announced last year, it enables brands to access high-intent audiences and track real-time attributed sales within The Trade Desk, via a self-serve component that enables the creation of custom Instacart audiences that can be placed into new and existing campaigns mid-flight. It also comes with the ability to add ready-made segments across categories such as alcohol, beauty and personal care, beverages, and snacks.