Digiday
The Trade Desk unveiled Koa Agents, a suite of agentic AI capabilities that automate key programmatic workflows across audience strategy, campaign setup, deployment, and troubleshooting. Built on an interoperability layer called Open Agentic Kit, Koa Agents connects with leading AI models including Anthropic’s Claude. Jordan Rost, VP of Product Marketing at The Trade Desk, said: “To us, AI presents such a bigger opportunity than just efficiency. It’s really around productivity. Our focus with Koa Agents is to make everybody who is involved in the advertising workflow so much more powerful.”