What can publishers expect from PubDesk, The Trade Desk’s new publisher dashboard?
Not world domination, according to Mike O’Sullivan, The Trade Desk’s GM of product.
Since 2022, when TTD launched OpenPath, its direct-to-publisher supply connection, there’s been an industry narrative that the largest independent demand-side platform has it out for SSPs and is plotting a takeover of the supply side.
Last week, the speculation got a little louder when The Trade Desk announced plans to launch its own auction wrapper built on Prebid and release PubDesk as an accompanying dash for sellers.
But neither tool has anything to do with “going to the sell side,” O’Sullivan said.