Phocuswire
The Trade Desk is helping travel brands harness AI within commerce media to reach consumers at the exact moment intent forms. Kelly Covato, General Manager of Business Development for Travel at The Trade Desk, noted the platform processes more than 20 million ad opportunities per second across the open internet. “That perspective helps brands understand interest as it develops,” Covato said, underscoring The Trade Desk’s unmatched reach and real-time data infrastructure as essential tools for travel marketers moving further into performance-driven media.