Advertising can be a Sisyphean task. Just when a problem is nearly solved, a new marketing platform, optimization method or three-letter acronym shows up and brings you back to square one.
The latest hill for advertisers to conquer is understanding generative engine optimization (GEO), which is the art and science behind how marketers influence the way their products show up in AI search engine responses.
Evertune, one such GEO tech startup, announced a feature on Wednesday that lets advertisers run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.
The capability includes partnerships with The Trade Desk (where, notably, much of the Evertune team used to work) on the buy side and Index Exchange to sell the ads.