In a statement, The Trade Desk’s chief marketing officer, Ian Colley, underscored the company’s commitment to the open internet.
“With Kokai, The Trade Desk has developed the industry’s most advanced and performant, AI-driven digital advertising buying platform,” Colley said. “Kokai will help the world’s largest brands and agencies unlock the full advertising power of the open internet, where consumers now spend the bulk of their digital time.”
The Trade Desk made a sweep of hires in recent months, including a new chief financial officer, chief revenue officer, and chief operating officer. Some in the industry think the ground is fertile for The Trade Desk to make some blockbuster moves in 2026.