Variety Partner Content by Matthew Henick
A few months ago, I sat in a room where a product manager from a prominent TV operating system explained how an algorithm had reorganized their entire home screen. No human had approved the change. A show that a studio had spent two years, and a $100 million making, was now buried three rows down, behind a row of AI-generated thumbnails tested against 12 variants in real time. The show didn’t fail. It just disappeared.
Entertainment is a software industry now.