EDO’s TV data can now be accessed easily through The Trade Desk
TV outcomes company EDO said on Tuesday it will integrate its CTV measurement with The Trade Desk, aiming to let advertisers easily measure and optimize their digital and TV investments. The partnership marks the first time advertisers on The Trade Desk will be able to access EDO’s data across all brand categories. It is also the first time the dataset will be available across open web without a direct integration with EDO.