Adweek
The Trade Desk, Dollar General’s DG Media Network, and retail tech firm Kevel launched what they describe as the industry’s first solution unifying on-site and off-site retail media inventory within a single platform. Matthew Fantazier, VP of Data Partnerships at The Trade Desk, said: “For years, the industry has talked about the disconnect between on-site and off-site activation as a barrier to true full-funnel execution. By bringing these together with unified measurement, this approach helps remove that barrier, giving advertisers a more complete view of performance and the ability to drive measurable, incremental outcomes across the entire path to purchase.”