Upfronts 2025: Bell Media’s partnership with The Trade Desk

Ahead of its Upfront, Bell Media also announced that it has partnered with The Trade Desk, integrating key tools from Bell’s Marketing Platform (BMP) into The Trade Desk’s Kokai platform. The integration gives advertisers easy access to Bell’s valuable first-party data, custom audience-building tools, future advanced measurement and analytics capabilities. The partnership will soon bring Bell Attribution Insights to The Trade Desk, allowing advertisers to track real-world results, online lift and cross-platform performance. This tool provides actionable analytics on delivery, engagement and audience impact, giving advertisers valuable insights into their campaigns.