Own the moment
Put your brand at the heart of live sports’ biggest cultural events, building relevance and recognition when fans are most leaned in across every major league, network, and streaming platform.
Win big with live sports on The Trade Desk
Reach sports fans across Europe where they’re most leaned in — from game day to every day in between.
Live sports command attention like no other medium
When fans are watching, they’re fully engaged —
and your ads can perform better because of it.
Why should you activate live sports on
The Trade Desk?
Activate all in one place
Access the best live events and sports-related content across the world’s most premium publishers. So you can reach fans during the game and beyond.
Smarter pacing
Reach audiences during the big game’s most exciting moments. Our pacing system reacts to real-time attention spikes, so your brand can show up when fans are fully engaged.
Strategies for capturing the moment
How to capitalise on the cultural reach of live sports in Europe
Read about how advertisers can reach sports fans across Europe within Sky’s Sports Marketplace.
CASE STUDIES
Live sports success stories
Case Studies Connected TV
Leading restaurant chain delivers 366% ROAS during football season with CTV live sports streaming
Case Studies Connected TV
Old Navy drives incremental reach by 20% with live sports testing
Case Studies Connected TV
Hyatt boosts average booking rate by 335% with CTV live sports
Ready to win big
with live sports?
Connect with our team to learn how The Trade Desk can help you reach sports fans everywhere they interact with their favorite teams online.
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