Last Updated: 08 July 2018
WHAT THIS POLICY COVERS
This policy covers data The Trade Desk collects and processes from our public facing corporate websites, our “Company Websites,” and by other means, including through your contact with us, our employees, or our contractors. It also describes the choices available to you regarding our use of your personally identifiable information (“PII”) and how you can access and update this information.
INFORMATION WE COLLECT
Personal Information We Collect From Our Websites or From Other Sources
We collect Personally Identifiable Information (PII) such as your name, email address and phone number when you interact with us in manners described below. PII is different from other “pseudonymous” data we collect about you or your browser because PII links to, or is, data which can identify you in the offline world or in a broader context understood by more parties.
Instances where we collect your PII include:
- When you contact us with questions regarding our service or to request a demonstration of our product
- When you request a whitepaper, enter a contest or sweepstakes run by us
- When you provide our employees with your business card
- When you provide information for billing and other business purposes
- When you apply for employment
We and/or our third-party partners also collect data about visitors’ activities on Company Websites and across the Internet over time for non-advertising purposes, including to conduct analytics, measure trends, and streamline website usability.
Log File Data
As is true of most Web sites, we, and third-parties appearing on Company Websites, receive certain information automatically and store it in log files when you visit Company Websites. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information to analyze trends, to administer Company Websites, to better understand users’ movements around the sites and, in conjunction with analytics data, to better understand how our site is used. Log File Data may also contain Cookie Data. To understand more about how cookies are used on Company Websites see the COOKIES ON OUR WEBSITES section below.
We collect PII when you share it with us. PII may be collected on Company Websites from website sections such as: Contact Us, Request a Demo, Get More Info, or Newsletter Signup. Additionally, information collected from whitepaper or contest submissions, or otherwise provided to an employee of The Trade Desk, shall be used for the purposes for which you provided it, for purposes that were disclosed at the time it was collected, and for marketing relating to our products or services. Information collected for billing and related purposes shall be used for the purposes disclosed at the time of collection, as well as credit checks, invoicing, collection, troubleshooting, account maintenance, and other related business purposes.
Communications from The Trade Desk
If you choose to receive our newsletter, or you are a client, we will use your email address to send the newsletter to you. If you no longer wish to receive marketing email communications, you can follow the unsubscribe instructions contained in the emails you receive or by contacting us at [email protected]
If you use Trade Desk Services, we will send you service-related announcements on occasions when we think it reasonably important to do so. For instance, we might email to alert you of product or services changes, or if our service is temporarily suspended for maintenance.
Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your Trade Desk account.
Customer testimonials that we post on Company Websites may contain personally identifiable information. We obtain the customer’s consent via email prior to posting the testimonial to post their name along with their testimonial. If you want your testimonial removed please contact us at [email protected]
- We will provide your personal information to companies that provide services to help us with our business activities such as sending email communications on our behalf. These companies are authorized to use your personal information only as necessary to provide these services to us.
- We will also disclose your personal information:
- As required by law, such as to comply with a subpoena, or similar legal process,
- When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request,
- If The Trade Desk is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on Company Websites of any change in ownership or uses of your personal information, as well as any choices you have regarding your personal information, or
- any other third-party with your prior consent to do so.
Third Parties Appearing in Company Websites
Company Websites may contain content or pixels from 3rd party providers including Analytics, Social Media and Ad Tech partners. The Trade Desk follows the Digital Advertising Alliance Self-Regulatory Principles and the Network Advertising Initiative Code of Conduct. We may allow certain third-parties to collect data about your web viewing behavior on Company Websites and combine this data with information collected from other websites over time for purposes that include interest-based advertising. If you would like to learn more about this type of advertising, or would prefer to opt-out of interest-based advertising, in the U.S. visit www.aboutads.info/choices or www.networkadvertising.org/choices, in Europe visit www.youronlinechoices.com, and in Canadian use http://youradchoices.ca/choices/. These websites allow you to opt-out of interest-based advertising by companies participating in these self-regulatory programs. To learn more about how to opt-out of interest-based advertising by The Trade Desk, please visit our Opt-Out Page.
We and/or third-parties appearing on Company Websites also collect data about visitors’ activities on Company Sites and across the Internet over time for non-advertising purposes, including to conduct analytics, measure trends, and streamline website usability. The technologies used for this purpose may include log files, cookies, web beacons, and social media plug-ins as described below. One of the service providers we may use is Google Analytics. To learn more about how Google Analytics collects and processes data and the choices you have to control these activities, you may visit https://www.google.com/policies/privacy/.
Third Party Websites Linked to From Company Websites
Company Websites contain links to, and advertisements for, websites operated by third-parties whose privacy practices may differ from ours. While we endeavor to associate only with reputable entities, The Trade Desk is not responsible for the privacy practices of these other websites. We encourage you to check the privacy policies of all websites that you visit.
COOKIES ON OUR WEBSITES
Cookies are a tool that websites use to remember user preferences and behaviors. A cookie is simply a bit of text containing a name and a value. For instance, a website seeking to localize its content may request the user to supply their zip code and record the response in a cookie, e.g. zip=90210. By requesting that a user’s browser store this cookie and resend the cookie with future content requests the site needn’t ask the user on each page for their zip code; they’ll receive that through the cookie. In addition to storing an attribute about a user, e.g. zip code, a site may use a cookie to assign you a pseudonymous id, e.g. id=abc123. Usually, pseudonymous ids are not tied to information like name, phone number, email address or other data that would allow a person to be identified in the offline world. Rather these ids are used just to understand visitors as unique but not named. By assigning unique pseudonymous cookies it is possible for Company Websites and our 3rd party partners to see abc123 as being different than xyz456. Using these values Company Websites and our third-party partners can see how frequently your unique browser visits and how you navigate the site.
Cookies are often described as being either first or third-party. The distinction is contextual. When you visit e.g. www.thetradedesk.com, all cookies set or received but www.thetradedesk.com are first-party cookies. Importantly, content, including pixels on www.thetradedesk.com may come from third-parties (parties’ who’s domain is not thetradedesk.com) and these third-parties may set or receive their own cookie. Where content on the www.thetradedesk.com is served by www.hypotheticalpartner.com cookies associated with this content are “third-party” within www.thetradedesk.com. This site uses both first party and third-party cookies.
You can remove or manage cookies by following directions provided in your Internet browser’s “help” or “preferences” areas. Note: if you reject cookies, you may still use Company Websites, but your ability to use some areas, such as contests or surveys, may be limited.
Third-party cookies appearing on this site come from providers including:
Pixels and Clear Gifs
Our third-party partners or service providers may employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on Company Websites by informing us what content is effective. Clear gifs are tiny graphics which may pass data which can be associated with a cookie.
We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.
Updating / Deleting PII
If you’d like us to update, correct, delete, or deactivate any PII that you have provided to us on Company Websites or elsewhere, please resubmit your contact information on the Contact Us page or send your request to us at [email protected] and we will process your request within 30 days of receiving it.
Should you have any questions in regards to this policy or The Trade Desk’s privacy practices, please contact our representatives at the following email and they will be more than happy to clarify and assist you in any way possible: [email protected], or by mail at:
The Trade Desk, Inc.
42 N. Chestnut Street
Ventura, CA 93001
For more information about opting out of advertising cookies on this site or otherwise blocking or deleting cookies, please refer to COOKIES ON OUR WEBSITES.
Adherence to Do Not Track Signals
Please note that The Trade Desk does not currently honor DNT (do not track) signals sent by browsers or otherwise included through third-party intermediaries.
INTERNATIONAL TRANSFERS AND PRIVACY SHIELD FRAMEWORK
The Trade Desk operates its Company Websites from servers located in the United States. Laws governing the collection and use of data in the United States may not be equivalent to those in the country where you reside, but The Trade Desk will at all times protect your data in accordance with this Policy.
In connection with our processing of personal data from the EU, The Trade Desk complies with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States (“EU Data”). The Trade Desk has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/.
In compliance with the Privacy Shield Principles, The Trade Desk commits to resolve complaints about our collection or use of your personal information. EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact us at [email protected] or at the address listed in the “contact us” section of this Policy. If you have unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S. based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
Under certain conditions specified by the Privacy Shield Principles, you may also be able to invoke binding arbitration to resolve your complaint. Please click here for more information or to submit a complaint.
The Trade Desk is subject to the investigatory and enforcement powers of the FTC. If The Trade Desk shares EU Data with a third-party service provider that processes the data solely on our behalf, then we will be liable for that third party’s processing of EU Data in violation of the Privacy Shield Principles, unless we can prove that it is not responsible for the event giving rise to the damage.
SECURITY AND RETENTION
When you provide us PII data, we will retain your information in accordance with our data retention policy for as long as your account is active or as needed to provide you services or perform the purposes for which it was supplied. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Data collected through Automated Collection stored in webserver logs will be for up to eighteen months. After eighteen months (or sooner) the data may be aggregated and stored for up to three years.
The security of your information is important to us. The Trade Desk has implemented security measures, including physical, electronic and administrative safeguards, to prevent the loss, misuse, and alteration of the information that our Technology collects, but we make no assurances in this policy about our ability to prevent such loss, misuse, to you or to any third-party arising out of any such loss, misuse, or alteration.
CHANGES TO OUR POLICY
We may revise this policy at any time. Any changes and/or updates to the policy will be updated directly on this page. Material changes to this policy will be enacted on a going forward basis.