Connected TV

Lexus reaches the next generation of luxury car buyers with The Trade Desk

How do you evolve your marketing strategy to expand your audience? Just ask Lexus. Learn how the iconic automotive brand used our platform to reach the next generation of luxury car buyers with a holistic Connected TV campaign.

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Additional client success stories

Case Studies Connected TV

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

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Case Studies Connected TV

Henkel got2b boosts reach by 23% with third-party data targeting on CTV

Case Studies Retail

Ferrero Rocher Ice Cream activates retail data across online video, boosting brand consideration by 25%

Image shows a Ferrero Rocher ice cream bar. Ferrero Rocher, Dentsu X, Rewe Group logos are pictured in the top left corner of the image