The Resource Desk
Identity

The identity era

Keep pace with the fast-moving landscape and learn how to reach audiences with precision

The latest

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Insights

Webinar: How HCPs really engage with media

Jaime Nash - The Trade Desk - Resource Desk, Activating first-party data video

Resources

How to maximize the value of first-party data with Galileo

Case Studies

Valnet increases global revenue by 30% with three powerful integrated solutions

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Case Studies

Samsung scales first-party data activation to reach 43% more customers

Sky Germany x The Trade Desk - Case Study Blue Graphic

Case Studies

Sky Deutschland activates first-party data in Kokai to improve audience relevance by 7x

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Resources

First-party data offers a competitive edge for European advertisers

Logos of Metricon and Starcom against a blue tinted background image of a group of friends laughing and watching TV

Case Studies

Metricon embraces omnichannel first-party data, generating 72% of online leads

Asahi "Dry Crystal" beer breaking through ice for a campaign with an orange overlay and the "dentsu" and "Asahi" logos over top

Case Studies

Asahi grows online sales by 4x with UID2 omnichannel strategy

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Resources

The premium internet: Where brands can reach audiences and activate first-party data

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