The Trade Desk Appoints Matt Goldberg as EVP, Global Operations

Los Angeles, CA – July 16, 2020 – Global advertising technology leader, The Trade Desk, today announced a series of leadership appointments. These appointments come as the company looks to build on its leadership position in data driven advertising, and as one of the most successful tech IPOs of the last decade. They follow additional recent leadership appointments including Tim Sims as the company’s Chief Revenue Officer and Michelle Hulst as Executive Vice President, Global Data and Strategy.

“As we continue to grow and scale globally, we are expanding our leadership team, and I congratulate Matt, Julie, Gruia and Tom on these promotions and appointments,” said Jeff Green, Co-Founder and Chief Executive Officer, The Trade Desk. “As with any winning team, it’s important that we promote and attract the right experts to help us be successful in the years ahead, whether it’s in product, operations, legal and regulatory affairs, or business development.”

Matt Goldberg has been appointed to Executive Vice President, Global Operations. In this role, Goldberg will oversee all aspects of The Trade Desk’s operations, including the company’s rapid geographic expansion. Goldberg joined The Trade Desk in January 2020, following global expansion roles at companies such as NewsCorp, Liberty Interactive/QVC Corp, and Lonely Planet.

“The Trade Desk is a global company and is quickly establishing itself as the data driven advertising leader in key markets around the world,” said Goldberg. “Maintaining our global mission and culture while adapting to local market customs and nuances will be key to future growth.”

In addition, The Trade Desk announced the following leadership promotions:

Julie Kleeman, Senior Vice President, Deputy General Counsel

  • Kleeman has been with The Trade Desk since 2016 and oversees a wide range of legal and regulatory affairs including data and marketing partnerships, and sales and inventory negotiations.

Gruia Pitigoi-Aron, Senior Vice President, Product

  • Pitigoi-Aron has been with The Trade Desk for five years and is expanding his responsibilities to cover all product development, user experience and enterprise solutions.

Tom Kelly, Senior Vice President, Business Development, North America

  • Prior to this promotion, Kelly was Regional Vice President, Business Development, US West, where he oversaw the rapid expansion of key West Coast offices.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit or follow us on Facebook, Twitter, and LinkedIn.