The Resource Desk
Data and measurement

Data and measurement

Holistic measurement relies on quality data. Browse these resources to keep your campaigns performing strong.

The latest

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Case Studies

Georgia Aquarium turns the tide with omnichannel strategy

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Insights

The Premium Payoff Report

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Resources

How to improve your MMMs with better inputs

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Insights

Webinar: How HCPs really engage with media

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Resources

How McDonald’s Canada and OMD are maximizing results with first-party data

Jaime Nash - The Trade Desk - Resource Desk, Activating first-party data video

Resources

How to maximize the value of first-party data with Galileo

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Resources

Best practices for getting the most out of your marketing mix model

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Resources

The premium internet: Where brands can reach audiences and activate first-party data

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Resources

McDonald’s and Publicis innovate custom full-funnel video measurement solutions

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