Cookie Notice

Last updated: August 11, 2020

The following notice provides additional information about cookies appearing on the www.thetradedesk.com.  This information includes:

Description of Cookies

Types of Cookies on This Site

Specific Cookies Appearing on This Site

Available Cookie Choices

Changes to This Notice

Additional Information

Description of Cookies

A cookie is simply a reminder.  It is a way for a website to “remember” activity or input previously engaged in by a user’s browser.  By its nature, the web is stateless, meaning that anything recorded or learned at a given time on a given page is not saved or available to subsequent pages or interactions.  This means that, for instance, putting an item in your shopping cart would be lost to a subsequent check out page without a reminder of what went into the cart.  On the web, this function, known as state, is achieved through cookies.  Cookies are not mysterious.  They are nothing more than a text file which holds data in the form of a name and value, e.g. “CART_CONTAINS = ITEM_SKU_123456” or “QUANTITY = 1”.  A website asks your browser to save these values and then resend them to the website on subsequent page visits.

Cookies used in advertising work the same way, in that they are simply a name and a value, but they are used to remember different things.  For instance, an advertising cookie might look like PSEUDONYM=ABC123.  By saving a single unique value the advertiser can use the value to remember more things like: how many times ABC123 saw a given ad or what type of content interests ABC123 so more relevant advertising can be shown or interactions with the ads measured. 

Cookies are often subcategorized as 1st or 3rd party.  In general, a first party cookie is a cookie from the domain (website) that you see in your URL bar, while third party cookies are cookies issued from third party content on the website.  Advertising cookies typically appear in a 3rd party context.  Some browsers have additional restrictions for cookies appearing in 3rd party contexts.

Types of Cookies on This Site

Though all cookies are the same technically (a text file with a name and a value), we categorize the cookies on this site into the following four categories based on their generalized use.  These are as follows:

  • Strictly Necessary: Strictly necessary cookies are cookies which provide a a material function for a service you request. Without such cookies, the website function or service you request could not occur. Strictly necessary cookies usually relate to the site’s content management system or load balancing.
  • Functionality: Functionality cookies are cookies which provide convenience to the consumer and improve the user experience, but where the absence of the cookie will not cause the site to fail. 
  • Advertising: Advertising cookies are cookies used in the ad ecosystem.  They may relate pseudonymous data about a user to better target an ad based on previous browsing activity or other data related to the user.  They may also be used to count or limit ad exposures to a unique user or measure the postclick or exposure activity of that user.  
  • Analytics: Analytics cookies are cookies used to measure website traffic and usage patterns.  Analytics cookies can be used to count the number of unique visitors to a site, what lead the users to the site, how long they spend on the site or how the site is navigated.
  • Social Media Cookies:  Social Media cookies are cookies issued by a social media provider that allow such providers to better understand the interests of their members.  Note: where a user had provided a social media partner with their full identity, such cookies may recognize users accordingly.

Cookies Appearing on This Site

Type

Issuer / Cookie Domain

Strictly Necessary

OneTrust – {CMPDOMAIN}

The Trade Desk – thetradedesk.com

Functionality

Bussinesswire – businesswire.com

Marketo – marketo.com

IHS Markit – wallst.com

Vimeo – Vimeo.com

Youtube – youtube.com

Advertising

Adaptv – adaptv.com

Add This – adthis.com

Add to Any – addtoany.com

Ad Form – adform.net

Advertising.com / AOL Ad Tech – advertising.com

Aggregate Knowledge / Neustar – agkn.com

AppNexus/Xandr – adnxs.com

Baidu – baido.com

Bidswitch – bidswitch.com

Blukai – blukai.com

Bombora – ml314.com

Casale Media – casalemedia.com

Datalogix – nexac.com

Demdex – demdex.com

DoubleClick (Google) – doubleclick.com

Exelate – exalator.com

I-Behavior – ib-ibi.com

IQIYO – iqiyi.com

Kantar – insightexpressai.com

Krux Digital - krxd.net

Liveintent- liadm.com

Liveramp – rlcdn.com

Media 6 / Distillery– media6degrees.com

Merkle – rkdms.com

Narrative – narrative.io

Pinsight – pinsightmedia.com

Pubmatic – pubmatic.com

Qihoo360 – mediav.com

Rakuten – linksynergy.com

Reuters – omtrdc.net

Reset Digital – resetdigital.co

Rubicon Project – rubiconproject.com

Score Card Research – scorecardresearch.com

Semasio – semasio.net

Share Through – sharethrough.net

Signal – thebrighttag.com

Tencent – qq.com

Tapad – tapad.com

TruOptik – truoptik.com

The Trade Desk (advertising platform) – adsrvr.org

Triple Lift – 3lift.com

Xaxis – mookie1.com

Yahoo/RightMedia – yahoo.com

Youku – youku.com

Analytics

Google – google.com

The Trade Desk – thetradesk.com

Social Media

Facebook – facebook.com

Linked – linkedin.net

 

3rd party cookies

This site contains both 1st party and 3rd party cookies.  While certain cookies on this site may be both 3rd party and controlled by the Trade Desk, the Trade Desk does not control either the expiry (how long a cookie will remain on your computer) or the retention (how long the 3rd party will retain information) relating to the majority of cookies on this site which are both 3rd party and not controlled by the Trade Desk.  The Trade Desk makes no representations about these cookies.  For more information about these cookies, please access the privacy policies of the parties which set the cookies from the links in the table above. 

Available cookie choices

Choice with respect to cookies comes in 3 forms:

  • Browser controls – All modern browsers allow you to set preferences with respect to any particular cookie issuer or more generally by 1st or 3rd party.
  • Opt-Out Controls – Many advertisers offer an Opt-Out function.  If this is selected you still have a cookie, but the cookie is merely a placeholder to remember your choice as having opted out.  It is generally of the form ID=OPT_OUT and conveys no unique information. 
  • Consent Management Platform – This site has a Consent Management Platform, available here ; This platform will allow you the ability to accept or reject individual cookies on this site. You can change your cookie settings for this site at any time on the Consent Management Platform.

Advertising industry opt outs include:

Cookie retention

Cookies set by the Trade Desk will have a maximum expiry of 12 months from the last interaction with Trade Desk advertisingPseudomymous information relating to these cookies may be retained for up to 18 months.   

Changes to this notice

From time to time The Trade Desk may update this policy or may change the cookies on the site. The date of the last update can be found at the top of this Notice.

Additional Information

For more information relating to the collection, use, sharing or security of personal information at www.thetradedesk.com please see our website privacy policy.

For more information relating to the collection, use, sharing or security of personal information by the Trade Desk’s advertising platform please see our platform privacy policy.