Data-driven targeting
Go beyond demographics and leverage first- and third-party data to reach your most valuable audiences on every screen.
Channels
CTV and OTT advertising
Reach more than 185 million households streaming premium content around the world.
What is Connected TV advertising?
Connected TV (CTV) refers to premium content streaming through apps on smart TVs or over-the-top (OTT) devices. Ads can be served before content or during traditional commercial breaks.
Why advertise on Connected TV?
CTV can help you reach vast audiences that aren’t watching cable anymore — or never did. You can also unify your ad buys across linear TV and streaming TV, with smarter measurement and more control over who sees your ads and how often.
The advantages of using our platform
Our industry-leading CTV and OTT advertising solutions help you maximise reach to increasingly digital audiences wherever they’re watching. And because we don’t compete in content or supply, we’ve been able to build lasting relationships with top networks and content providers around the world, offering you access to one of the largest scaled marketplaces of premium CTV inventory in the industry.
Incremental reach
Use linear TV data to extend reach to households that have not yet seen your ad on linear television, with the goal of maximising audience penetration and your budget. (Currently available in specific markets only. Contact us to learn more.)
Premium inventory
Run your ads on high-quality content from major networks and streaming platforms around the world, including live sports and high-profile events.
More precise frequency
Control frequency across networks, channels, and devices to achieve more efficient reach — and a more positive experience for viewers.
Smarter optimisations
Use Koa™, our AI, to help extend your incremental reach beyond linear by prioritising spend toward light TV viewers and cord-cutters.
Unified measurement
Measure the impact of your ads across networks and publishers, tracking both digital and traditional metrics, from gross rating points to reach and frequency, and even sales.
Integrate CTV into your omnichannel strategy
Connect your CTV and OTT campaigns to your other channels — like audio and display — to unify the consumer journey and push viewers down the funnel.
Case studies
CTV success stories
Old Navy drives incremental reach by 20% with live sports testing
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- incremental households reached with live sports by excluding users reached via programmatic guaranteed
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- reduction in cost per unique household on live sports versus programmatic guaranteed
Tap into our marketplace of premium Connected TV inventory partners.
Ready to take your digital advertising approach further? We are.
Contact us to find the right solution to start using our platform.
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